Marketing by definition is managing profitable customer relationships. In the era of digital disruption by emerging digital technologies and business models, it’s almost impossible to maintain customer relationships using traditional marketing even before planning for profitability! The evidence is clear.
Google Analytics shows examples of poor web experience and digital marketing in real life by a series of videos on youtube.
Specifically, the service counsels companies on landing-page optimization, site search and online checkout, by re-imagining these tools as situations in a grocery-store setting.
In a blog post, Google Analytics makes recommendations on how to improve companies’’ online customer experience.